Smart Business Consulting for Growth and Efficiency

Victor Martinez is a highly experienced global executive known for his ability to drive transformational change and deliver business results through collaborative leadership. With deep commercial expertise and a strong network of multicultural relationships, he excels at aligning strategy with execution and building high-performing teams. Victor’s strategic insight and hands-on approach make him a trusted advisor for businesses looking to navigate complex global markets.

Pablo Conrad is a seasoned global business leader with over 30 years of experience in marketing, brand strategy, and business growth. As a consultant, he helps businesses navigate complex markets, optimize performance, and scale strategically. As a mentor and entrepreneur, he empowers professionals and startups to unlock their full potential. Pablo combines strategic thinking with practical execution, guiding businesses toward impactful and sustainable growth in an ever-evolving global landscape.

Diego Castro brings over 20 years of experience leading companies in South America, with expertise in strategic partnerships, financial strategy, and digital transformation. He has held senior leadership roles in major corporations and has successfully guided businesses through market expansions and operational challenges. Diego’s strength lies in building long-term alliances, driving business efficiency, and executing strategic turnarounds in competitive markets.

Thais Machado is a senior SAP project leader and advisor with deep expertise in supply chain, production planning, and quality management. With over 15 years of experience leading large-scale SAP S/4HANA implementations across Europe and Latin America, she has delivered successful digital transformations in industries such as pharmaceuticals, oil & gas, and chemicals. Thais brings a unique combination of business acumen and technical skill, excelling in data migration, system integration, and stakeholder engagement. At Pro-Efficiency, she helps clients design and execute end-to-end SAP strategies that align business processes with technology to drive efficiency, compliance, and growth.

Ángel Gómez is a results-driven executive with over 30 years of commercial leadership across the energy, automotive, and industrial sectors. He has held key roles at ExxonMobil, Caterpillar, Firestone, and other major companies, leading operations in the Caribbean and South America. A Chemical Engineer with a Master’s in Digital Marketing, Ángel combines deep technical knowledge with sharp business acumen. At Pro-Efficiency, he helps businesses build high-performing teams, define go-to-market strategies, and accelerate digital growth across B2B and B2C channels.

Carlos Vernet is an accomplished marketing and business development leader with global experience across the energy, construction, and chemical industries. With a background in Civil Engineering and an MBA, he brings deep expertise in brand strategy, value-based selling, and distributor management across APAC and Latin America. Carlos has led growth initiatives for companies like ExxonMobil, Caltex, Evonik, and Master Builders Solutions. At Pro-Efficiency, he advises clients on market expansion, digital marketing, and value proposition development to drive measurable and sustainable business results

Alejandro Cepeda is a seasoned executive with over 35 years of experience in the oil & gas and industrial sectors across Latin America. An engineer and MBA, he has led commercial and technical strategies for ExxonMobil, Terpel, and other major organizations, excelling in B2B and B2C environments. Alejandro has a unique blend of technical know-how and marketing expertise, including e-commerce and dropshipping. At Pro-Efficiency, he focuses on helping companies navigate complex markets, implement digital transformation, and improve customer experience and profitability.

Jorge Martín is a highly experienced engineer and commercial strategist with deep expertise in fuels and lubricants, industrial sales, and technical operations. He has held leadership roles at ExxonMobil, PAE, and COSAN, where he managed business units, led multicultural teams, and delivered growth even in highly challenging environments. Jorge combines strong analytical thinking with operational excellence and a people-first mindset. At Pro-Efficiency, he focuses on market development, project delivery, and mentoring teams to achieve consistent and sustainable results.

Pedro Cano is a business executive and board member with 30+ years of experience in transformation, strategic growth, and market expansion across Latin America. He has led high-impact initiatives in both direct and distributor models, driving record profitability in the energy sector and guiding companies into new and underdeveloped markets. Pedro has built two major enterprises from the ground up and is known for his collaborative leadership and ability to design adaptable business strategies that deliver sustainable growth — with business units reaching up to $2 billion in revenue.

Martin Gaviola is an accomplished professional with extensive experience managing regional operations across the Americas, including first-hand experience in Argentina, Brazil, Mexico, and the United States. He also brings global expertise in audit and business controls, which he leveraged during his career at ExxonMobil to drive significant operational turnarounds and rationalization initiatives. As a consultant, Martin partners with businesses to optimize operations, streamline processes, and implement sustainable changes focused on the bottom line..

Francisco Wright is a seasoned consultant with over 25 years of experience in Order to Cash process optimization, specializing in Revenue Management, Cost Efficiency, Pricing, and Channel Strategy.
He has led successful CRM implementations and SAP commercial integrations, and has deep expertise in developing pricing tools that drive performance. Francisco helps businesses streamline commercial operations and maximize revenue through practical, data-driven solutions.